Reportdd the report for share

Vision:  What do we want to be?
Mission:
Who will we serve and what will
we do for them?
Objectives:
What results will we
measure?
Strategies:
How will we build this
enterprise?
Action Plans: What is the work to be
done?

What obstacles do we face?
What is our competition doing that we should be
worried about?
Are the required specifications for our products
or services changing?
Do we have bad debt or cash-flow problems?
Could any of your weaknesses seriously
threaten ?

Where are the good opportunities facing us?

Where are people just like us?
What are the interesting trends you are aware
of?
Why did you join the company?

What could MCC improve?
What should we avoid?
What are people in our market likely to see as
weaknesses?
What factors lose us “sales”?

What advantages does company have over other
area clubs?
What do we do better than anyone else?
What unique resources do we have access
to?
What do people in our market see as our
strengths?
What factors mean that we “get the
sale”?

Organized Focus group to complete SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Focus group utilizing 25%* of members
*Selected by annual spending
(58) attended the Meeting on February 13th and(9)
mailins.
Analysis aides in development of Mission
Statement
Provides the foundation for Membership Marketing
process.

Planning is a process not an event. Process creates: Alignment Accountability Results Plans are living, changing, evolving documents. Most enterprises write plans because they either want or need to achieve different or better results. Plans are blueprints What is going to get done? How it will be done? Who will do it? How will results be measured?

USDA – Economic Research Service
(ERS)
Washington, DC 20036

http://www.ers.usda.gov/briefing/organic

USDA – Foreign Agricultural Service
(FAS)
Washington, DC 20250

http://www.fas.usda.gov

USDA – National Organic Program (NOP)
Washington, DC 20090

http://www.ams.usda.gov/nop

US Food and Drug Administration (FDA)
Washington, DC 20204

http://www.fda.gov

Source : International Trade Centre

Encourage local farmers to convert from conventional to organic farming systems.

Encourage local farmers to convert from conventional to organic farming systems.

This strategy aims to encourage farmers with the benefit they will get from company such as