Thu 24 Jun 2010
Example of Discretionary Responsibility
Posted by Admin under Corporate Social Responsibiliy, Corporate Governance, Business Ethic1 Comment
Supalai has still focused on caring for Thai society and the environment with the corporate social responsibility awareness (CSR), which has been continually passed on in various forms of activities beneficial to the society in general. This is to reinforce the policy of “Supalai…we care for Thai society”.
Supalai Social responsibility program:
Family’s social activities
The company attaches importance continually to the enhancement of good family relationship so as to establish strong base of Thai society. The activities have been organized under the theme “Bond of Love” , which emphasizes the presentation of gratitude to the parents, “meditation session” in which conscience and concentration are emphasized to develop oneself and to be applied in daily life as well as for reinforcing family ties. The activities on Mother’s Day are also organized every August under the concept ”Love Mom Gang”
Environmental activities
The Company deems it important to conserve the environment on a continual basis in order to support the policy on construction of energy conservation houses, which are environmental friendly under the concept “Green Design” or the slogan “Save our World Save your Money” in the form of natural conservation activities, such as taking a team of news reporters to participate in the release of sea turtles at the Sea Turtle Conservation Center of the naval base in Chonburi Province, and the mangrove reforestation to create affluence to the ecological system through the “Mass Media Gathering…Care for Society” activities at Toolkramom mangrove forest, Siridhorn International Environmental Park of Cha-um District, Petchaburi Province.
Knowledge-based activities as complementary to the public
The Company, in cooperation with leading organizations, organized seminars on various interesting topics, which can really be used as practical guidelines, for instance, a seminar on feng shui with Fend Shui Research Institute of Thailand on “Preparation of the Shop for Millions of Baht and Decoration of the House for Happiness”, a seminar on health and holistic medical treatment with Thai Traditional Medicinal Development Center and Shi Cong Center for Health on “Guasa, Miracle Science for Disease Treatment and Delaying Aging”, a co-sponsored seminar with Bangkok Hospital on “Smart, Lively and Healthy Heart” and a training on “Professional Photographing Technique” for which specialists were invited as guest speakers.
Health activities
The company invited medical team from leading hospital to provide free medical check-up and educate participants on interesting health topics. The Company also arranged seminar on alternative medical approach for Supalai families and the public as well as charity activities such as “blood donation” for Vachira Hospital on L floor of Supalai Grand Tower Building for Supalai employees and the employees of companies renting office space in Supalai Grand Tower Building.
Educational activities
The company, being well aware of the importance of education and the benefits of having additional good quality institutions in Bangkok Metropolitan areas, donated 15 rai of land in the area of Rangsit, Klong 4 of Klong Luang District, Pathum Thani Province to the Department of Education to be the location for Suan Kularb Withayalai High School for grades 7-12.
In 2009, the Company took a team of news reporters to jointly donate educational equipment, school uniforms, computers, lunch fund, paints for the buildings and water filters to Tungkham School of Cha-um District, Petchaburi Province. In addition, the Company has participated in the “First Voluntary Development by Real Estate News Reporter Friends” project organized by a team of real estate news reporters at Panern Plu School, Tambol Bangpa, Muang District, Ratchaburi Province, of which the objective was to enhance the quality and potential of students in the up-country area, wherby the Company had donated desks and marble chairs to support the learning and teaching of such school.
Community development activities
The Company has focused on maintaining the environment of its projects to be on good condition at all time. If there is any problem regarding the environment, the customers can notify the Company so as to carry out the improvement and development. In the past, there had been many projects taken care of by the Company, for example.
- In 1993, the Company had improved the road along Klong 4 canal for the comfort and convenience of the people driving in that area.
- The Company donated garbage collection truck to Tambol Administration Organization of Klong Luang District, Pathum Thani Province for maintaining cleanliness and order of Supalai Buri Project and the nearby areas.
- At the beginning of 2004, the Company spent 14 million baht to install the pipe under La Sale Road and improved this road in the area of Supalai Ville Srinakarin.
- In 2006, the Company spent 8 million baht to improve the road, install drainage pipe and cesspool in the area of Paholyothin Soi 48 in front of Supalai Park Ville project.
Cultural activities
The Company was the main sponsor of the contest and exhibition of sculptural works organized by Thonburi Rotary Club with the Art Gallery of Silpakorn University. This activity was organized to stimulate, support and provide opportunity for the artists to present their skills, knowledge and ability in creating sculptural works. The contest and exhibition were organized at Supalai Grand Tower Building, Rama 3 Road, and the Headquarters of the Company.
Religious activities
The activities were organized to focus on planting trees for shades on footpath, planting grass for beautiful lawns and planting shrubs on the temple ground to create beautiful landscape of the temples. So far, work had already been completed for 3 temples, namely, Pantai Norasing Temple of Samut Sakhorn Province, Cholpratan Rangsarit Temple of Nonthaburi Pronvince and Raodotunmuttakin mosque at Poh Bay of Phuket Province.