Reportdd the report for share

Strength

-       Mazda is the only one and leading company for rotari engine

-       It aims to teenagers and adults.

-       Mazda cars usually get rewards in every year.

-       Mazda aims to sport saloon and is the leader of roadster  car in Japan.

-       Mazda uses hi-technology for the engine and facility in term of consumer convenience.

-       It innovates the new key card for every model.

-       Mazda digital innovation (MDI) is the first and leading of new technology

-       Mazda set the price for mid-high income which targets to teenagers and adults.

-       It decreases the material cost.So,the price is eligible.

-       Mazda increases dealer showroom from 76 to be 96 branches

-       The products always prompty available.

-       The company down to set the new presenter by co-branding with BEC TERO,the music distribution company.They choose Girl force,the group of teenager singers,to promote the new campaign of Mazda.

-       Using sex appeal to persuade target group of men.

-       Mazda plans to promote their campaign both of above the line and below the line.

-       The company  is plotting to hold the event  motor show in every single country that has this exhibition in order to show car ability.

Weakness

-       Lack of production.

-       Mazda car

-       not adequate for consumer need.

-       It takes long time to produce.

-       The more powerful of engine,the more fuel spending.

-       The price of some model is higher than competitor .Some price is very similar to competitor but the product has less of facility and luxury so the product value is not bargain for consumer.

-       Even Mazda increases showroom,some provinces still does not have it.

-       Less of advertising when the motor show is over.

Opportunity

-       Competitor brands prefer to produce luxury car than high powerful sport car like Mazda.

-       The economic of Thailand is growing better and the percentage of inflation is higher than last year.Hence,people can afford the product easily

Threat

-       The consumer’s opinion toward Mazda is not so good.

-       Thai has the idea that cars from Japan  are not so good.

-       Brand image of Mazda is not so good.

-       As the government can not hold the price of fuel like before.Thus,the fuel price is getting higher theseday.

-       The government has set the new tax car which depends on the engine power.The more high powerful engine,the more high tax to pay for.

-       Most of prosperous land were bought already.So,there is no available place in main province to expand showroom branch.

-       There is a highly competition between competitor brands in term of providing the inevitable offer by offering 0% of interest which potentially effectively encourage consumer buying.

Legal Consideration

Proactiv Solution is an over-the-counter topical treatment for mild to moderate forms of acne. Like many acne treatments, the active ingredient is benzoyl peroxide, along with other ingredients such as moisturizers and exfoliants.

Indications and possible side effects of benzoyl peroxide

According to the company’s website, Proactiv Solution was created to treat mild to moderate cases of acne. Like most antibacterials for treating acne, Proactiv Solution uses benzoyl peroxide as one of the main active ingredients. Benzoyl peroxide may cause dryness and peeling of the skin. Approximately 5 percent of the population is allergic to benzoyl peroxide and may experience reactions such as redness, itching, hives, swelling and a burning sensation after topical application. Benzoyl peroxide may also cause increased sensitivity to sunlight and induce color-specific discoloration of clothes.

Thai land law had register benzoyl peroxide as a medication, whereas Proactiv category in cosmetic which cannot contain the medication ingredient. Proactiv Solution Thailand needs to adjust the active ingredient by remove benzoyl peroxide and replace with Salicylic Acid. The company will order the product from Japan which have the same formula since Japan law about benzoyl peroxide are the same.

For these country and those who may be sensitive to benzoyl peroxide, Proactiv Solution has marketed the Gentle Formula kit, containing salicylic acid instead of benzoyl peroxide. The Gentle kit is for those who are allergic to benzoyl peroxide or for anyone who cannot use benzoyl peroxide or for those with very sensitive skin.

To achieve the truly far-reaching goals that Whole Foods seems to be advocating, bio-plastics will require a variety of concurrent infrastructural, cultural and political reforms:
(1) regional adoption of Zero Waste as a business and governmental objective;
(2) reform in agricultural policies that promote long-term stewardship and regional sufficiency;
(3) the rapid expansion of municipal compost facilities the establishment of bio-refineries that integrate both urban and rural waste and materials streams for fiber production, energy and fuel generation, and other uses;
(5) true-cost accounting that include environmental and social externalities;
(6) greatly expanded conservation efforts to protect intact and high-priority ecosystems;
(7) bottle laws, extended producer responsibility legislation, and other packaging reforms as part of a national policy;
(8) a shift away from disposable toward standardized reusable packaging;
(9) a radical redesign of the Recycled Arrow system to reflect recycled content and end-of-life realities.

• In May 1999 Whole Foods Market signed on as one of the first American companies to support and participate in the Marine Stewardship Council.

• A global independent, not-for-profit organization based in London, the Marine Stewardship Council promotes sustainable fisheries and responsible fishing practices world-wide to help preserve fish stocks for future generations. Whole Foods Market and other members of the Marine Stewardship Council, including representatives from fishing operations, fish processors, fish buyers and retailers, government officials, environmentalists, and scientists are all committed to working together towards the common goal of rebuilding declining seafood populations.

• Our partnership with the Marine Stewardship Council underscores our commitment to support international efforts to encourage the sustainability of fish stocks and the marine environment.

• Whole Foods Market goes beyond what the U.S. Department of Agriculture requires for labeling meat or poultry as “natural” by strictly monitoring how the animals are raised and what the animals are fed. Our standards ensure that the meat and poultry we sell are:

• Raised without added hormones or antibiotics.

• Never fed animal by-products.

• Raised by farmers and ranchers who care about the animals and the environment in which they live.

• Closely monitored by Whole Foods Market from the farm to our stores to ensure compliance with our strict animal welfare and food safety quality standards.

• Whole Foods Market sells more organic produce and devotes more space to organic food than any other supermarket in the world.

• In addition to helping develop the national standards (require detailed record-keeping in addition to third-party certification of the land and methods used to grow organic food) that make it easier for consumers to trust the organic label across America, we are the first national certified organic grocer.

• Our organic handling plan and certification program is called “Good Organics.” This voluntary certification is just one more example of our commitment to the promotion of organic agriculture and the integrity of the certified organic label.

• Green Buildings and Development Guidelines LEED vsInternal Quality Standard certified by 3rdparty

• National Green Mission Task Force and Specialists

• Organics Recycling

• Packaging

• Bio-Diesel (leased vehicles…)

• Solar, Wind, REC purchases

• EPA Programs (Climate Leaders, Energy Star, Green Chill, Green Power)

• Education-In store purchase-pilot to prepaid cards with specific tiers for usage

• World’s leading retailer of natural and organic foods, with 188 stores in North America and the United Kingdom

• We believe companies, like individuals, must assume their share of responsibility as tenants of Planet Earth.

• Fortune 100 Best Companies To Work For 2006 (9 years running)

• Average existing store size is 32,000 sq ft (lots of acquired stores) but many new stores will be larger: 50,000 –75,000 sq ft; multi-story, multi-use

• Custom design-no two stores are the same

Strengths

Weaknesses